As a brand, merely translating your existing messaging into a number of different languages will not cut it. Speaking to these growing audiences involves a deep understanding of their interests, lifestyle, and culture.
With a majority of Internet users consuming regional content, brands are facing the constant challenge of engaging with users who are not comfortable with English.
Brands are consistently striving to attract potential consumers and connect with them emotionally in order to create a long-lasting bond of trust and assurance.
Not everyone who engages with your content will necessarily convert to your brand unless you convince them in a language they are fluent in. Brands are on the lookout for innovative techniques to create a connection with their audience.
Building a brand image in the city your brand was launched in is just the tip of the iceberg. The real challenge lies in creating a national brand that targets consumers from all parts of the nation.
The growth of regional content online has pushed brands to consider translating their posts into regional languages to reach a wider Indian audience. However, the challenge lies in bringing users all the way down to the marketing funnel until they ultimately convert to the brand.
Strategizing in regional content
We work with brands to identify their biggest target market, understand the consumers within it and identify the languages to speak to them in. With a large network of native content strategists and creators, we craft a digital strategy, specially customised for your brand in the language(s) your target audience understands.
End-to-end multilingual marketing
In order to engage with the next billion users, the entire digital strategy needs to be in the same language. From the website to the advertisements they see, our native content strategists work with your brand to design and end-to-end digital marketing plan in a language your audience is comfortable in.